Strategic planning is the art of developing the right ideas. Ideas that are turned into integrated marketing communications programs that drive positive change in your business performance and generate measurable results. Mizrahi leverages its business and creative expertise to balance strategy with effective communication. Our clients depend on our straightforward insight, methodical process and tactical solutions to achieve their business goals.
Branding is the essential idea in marketing. Your brand is your entire identity – it’s your company, products, services, and your promise to your customers and the public. Brands change perception. If your brand marketing isn’t focused on building awareness or generating sales – that needs to change. Mizrahi has more than 20 years of experience in brand development – creating, enhancing and maintaining strong brands. Our ability to actively listen to clients and understand your audiences and business, allows us to develop brands that are seen and heard.
Interactive media depends on innovative ideas. How you deliver information about your services and products is always changing. Internet marketing has evolved from website development to include content management, search engine optimization, social media strategy and email marketing. Presentations have grown to include interactive product demos and engaging video content. One thing that hasn’t changed is first impressions and consistent messaging. Mizrahi produces interactive media that is well planned, well crafted and well designed. Our team combines creative and technical savvy to develop cutting edge media with real world results.
Design is the visual representation of distinctive ideas. Your marketing communications programs are developed to change minds and sell ideas, products and services. Whether it’s a brochure, direct mail, tradeshow exhibit, ad or website, you need to communicate your image and message effectively. Mizrahi successfully helps clients achieve their key business goals through intelligent, powerful design created from an essential and deep working knowledge of business strategy. Our trademark is our creative design.
Public relations forms ideas into stories. Whether you’re faced with introducing, enhancing or protecting your brand’s reputation, public relations is the process that will translate your message into communication that’s relevant and resonant for your most important audiences. It continues with sharing the story and engaging audiences through traditional or social media, or any other channel that’s a trusted source. Mizrahi provides strategic public relations counsel that identifies needs and opportunities, shapes messaging and executes PR plans to impact your business goals.
Advertising transforms good ideas into great results. Want to sell more? Extend market reach? Build brand awareness? For these and other critical goals, advertising is what engages your audience and persuades them to take action. The effectiveness of Mizrahi’s approach comes from paying close attention to where advertising fits into an integrated marketing strategy. We create authentic messages that cut through the clutter — and have the experience and range of capabilities to employ the media channels that will best deliver those messages.